adidas x deichmann x sarah connor

for the digital campaign of the second collaboration of sarah connor with adidas x deichmann, we portrayed how sarah is coming to rest after the end of her long-awaited tour summer, reconnecting herself with nature and reviewing on the time spent together with her fans. together with sarah, we created an authentic and bonding campaign about herself, her tour life, and the inspiring support of her fans.

customer adidas AG

year 2022


  • lead agency
  • creative concept
  • consulting
  • production