capital bra x adidas Originals "Berlin lebt!"

launching the capital bra forum low „Berlin lebt” we coordinated an authentic ooh media campaign across the city of Berlin. with in-depth inside of Berlin’s youth culture, we were able to reach out to our young audience at their most relevant hang out spots in berlin.

next to billposting the city's subway stations we also implemented bold posterings in selected neighborhoods and iconic places in Berlin, targeting our main streetwear affine audience & capital bra fans, friends & family.

as another offline extension we created a unique pos window-concept and retail experience, exclusively for SNIPES stores in Berlin to celebrate the launch of the capital bra forum low.

Snipes customers also got the chance to win a 1 of 2 handstitched adidas Originals x capital bra jackets by designer tornschuhjette while paper chasing the capital bra x adidas Originals g wagon through the city.

customer adidas AG x SNIPES SE.

year 2022


  • lead agency
  • project management
  • creative concept
  • production
  • OOH
  • consumer activation
  • seeding