247 trackpant

in march 2022, we teamed up with adidas and SNIPES to bring one of the most iconic adidas items to the streets of Berlin: the legendary three-striped track pants. to celebrate the cultural icon, we followed the track pant through “a-day-in-a-life" styled concept production, spotlighting our protagonists in Berlin's streets by showcasing an authentic snapshot of their everyday vibe & lifestyle.
 

customer adidas AG x SNIPES SE.

year 2022

services

  • lead agency
  • project management
  • creative concept
  • production
  • postproduction