run your streets

kicking of “Run your Streets” with the adidas Originals OZELIA we continued our campaign and concepted, coordinated, and produced the content for SNIPES on behalf of adidas Originals for the release of the sneaker style OZELIA.

the visual concept was inspired by Berlin's youth culture and genz. next to our models, the hero of this production was a customized scooter, which followed us through Berlin stopping at relevant hangout spots in the city.  

the content of this production was an SNIPES all-doors-campaign and was seen on in-store screens all over the european market.
we also concepted and produced eyecatching in-store installations for the SNIPES Berlin & Cologne mainstores fitting the campaign.