the subtract experience

in collaboration with Warner Music invited around 1,000 music enthusiasts and fans to the "Lighthouse of Digital Art Berlin" for the launch of the new Ed Sheeran album "-". through the use of stunning video projections and impressions, the exhibition "The Subtract Experience" brought the artist's emotional songs to life in a special way.

we implemented this event as the event-lead and also contributed to the conceptualization of the content.
we were responsible for the overall project management, location scouting, coordination of all external trades, and programming of all event days. 

customer Warner Music; Accenture Song

year 2023


  • lead agency
  • creative concept support
  • production
  • event management