home of culture x city take over

our "home of culture" campaign started with a portrait of three city heroes who shape their very own culture and movement: manu, a creative mind, photographer and SNIPES store ambassador showed us his most inspiring spots around Paris. with steph, music journalist and host, we went on a walk through Berlin, and got invited to experience her very own home of culture. barengo, designer and fashion influencer from Milan, took us on a ride through the streets of Milan and his extraordinary mind.

the campaign was linked to the release of the adidas Originals Rivalry silhouette sold exclusively at snipes.com & in store. the content was played out digitally in all SNIPES stores in Europe and accompanied by window & in store installations in the key cities Paris, Berlin & Milan.