Trend Topic FW 25
For the FW25 Trend Topic campaign by adidas and Deichmann, our agency neronero developed the full creative concept, visual language, and 360° production. The goal: to create content that speaks to Gen Z in their own visual rhythm — raw, real, and relevant.
We crafted a narrative that captures everyday moments with an effortless edge: lo-fi aesthetics, spontaneous energy, and styling that feels lived-in, not staged. From concept to final edit, we led the process end-to-end — blending product storytelling with emotional nuance and a sharp eye for detail.
Filmed across Berlin with a mix of digicam, phone footage, and fisheye close-ups, the campaign feels more like a camera roll than a traditional shoot. The adidas sneakers stay front and center, seamlessly integrated into each scene — whether it’s a quiet metro moment or a playful sidewalk dance.
Our work spanned creative development, casting, set design, and full production for photo and video. The result: a scroll-stopping campaign that reflects the pace, presence, and personality of a new generation.
