TikTok #WhatToEat Awards 2024

Client
TikTok
Year
2024
Client
TikTok
Year
2024
Services
lead agency
Concept
Creative Direction
Locationscouting
Setdesign
Guestmanagement
360 Projectmanagement & Event-Production,

We brought the first-ever TikTok #WhatToEat Awards to life at Heeresbäckerei Berlin—celebrating standout food content across four categories: Favourite TikTok Sweets, Snacks, Dinner and Best Food Recommendation Creator. The event followed the #WhatToEat challenge, where users shared their favourite food discoveries. After a jury selected the finalists, the TikTok community voted to choose the winners.

 

Services
lead agency
Concept
Creative Direction
Locationscouting
Setdesign
Guestmanagement
360 Projectmanagement & Event-Production,

From the initial concept and creative direction to set design, location scouting, guest management, and full 360° production, our team oversaw every detail of the project. Every element was carefully curated to reflect TikTok’s dynamic, community-driven spirit and to elevate food content from digital screens to a tangible experience.

The result was an evening that combined digital storytelling with real-life flavour: a live cooking show, inspiring panel discussions, and curated food stalls featuring viral TikTok dishes turned the event into a vibrant, immersive celebration of community, creativity, and food culture.