The Football Lab with Gemini
For the Google Gemini Creator Event around the FIFA World Cup 2026, we partnered with JvM to bring a one-of-a-kind experience to life, where AI, creativity, and football culture collide.
We designed and built three distinct experience spaces, each one crafted to connect creators with Gemini in a way that felt intuitive, inspiring, and alive. Fashion, Food, Play: every room had its own world, its own energy, its own invitation to create.
Our job was to make AI feel like a natural creative partner. So we shaped environments where the line between human imagination and artificial intelligence dissolved, where picking up an idea and running with it, together with Gemini, felt effortless.
From the first sketch to the last detail on-site, we handled the full picture: concept, creative direction and every logistical layer in between.
