Home Of Culture Experience

At neronero, we brought the “HOC City Sprint” experience to life by transforming adidas and SNIPES’ Home of Culture vision into an interactive, story-driven installation. Our team developed the full creative and digital execution, from the retro 8-bit arcade game concept to the immersive in-store interface.

We crafted a fast-paced world inspired by the streets of Barcelona, blending playful gaming elements with the brands’ urban design language. The result: a custom-built arcade station that merges physical retail with digital culture. From visual direction and game design to the look and feel of the installation, we ensured every detail reflects the raw, energetic spirit of the Home of Culture spaces.

By combining motion, architecture, and gamification, we created an experience that doesn’t just entertain, it connects visitors to the cultural DNA of adidas and SNIPES. “HOC City Sprint” turns a store visit into a ride through creativity, community, and the city itself, powered end-to-end by neronero.