From the first idea to the final execution, we managed the full creative and production process — from concept development and consulting to creative styling and on-site production.
Filmed in Milan, Italy, the campaign used raw urban backdrops combined with striking color-blocking elements to create a minimalist yet impactful aesthetic. Centered around the adidas Originals Forum Low, the story positioned the sneaker not just as a product, but as a cultural icon.
The result: a visually powerful, emotionally authentic campaign that inspires a new generation of creators and culture shapers.
