We developed the concept, translated the HOC universe into a local Dortmund context, and directed the look, feel and storytelling of the entire installation, from the subway-inspired design language to the cultural details that make the space unmistakably rooted in the city. Global vision, local soul.
At the heart of the space sits “HOC City Sprint”, a retro 8-bit arcade game that puts you on a sprint through the streets of Dortmund, built on movement, grind, and culture.
