ADIZERO Global Seeding

To launch the new generation of the Evo series, adidas initiated a global seeding experience connecting performance, travel, and culture. A-list celebrities from the worlds of sport and pop culture received a curated package, each filled with running and lifestyle essentials designed to support every journey, on and off the track.

neronero led the full-scale production of the global seeding initiative, translating adidas’ concept into a tangible brand experience. From the first prototype to final delivery, we oversaw every detail: sourcing, material development, packaging design, logistics, and on-site execution.