adidas x SNIPES x GAZO “Energy of Paris”
For this high-impact brand moment, we teamed up with 100BLACKDOLPHINS to bring Energy of Paris to life — a bold campaign starring French artist GAZO, where street culture meets personal storytelling and raw visual power.
From the initial spark to the final delivery, we led the full concept development, creative direction, and 360° project management and production. Our goal was to translate GAZO’s energy and his deep connection to Paris into a visual narrative that felt both grounded and futuristic.
Through carefully crafted scenes — from rooftops overlooking the city to surreal sandscapes lit by pulsing lights — we created a cinematic setting that reflected the duality of the artist and the adidas Originals Niteball and Forum Low silhouettes. Every detail, from casting to styling to post-production, was designed to elevate the product while staying true to GAZO’s voice and the culture he represents.
The result is a campaign that captures the rhythm, grit, and soul of the streets — an ode to Paris seen through GAZO’s lens, powered by adidas and SNIPES, and made real by our team.
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