adidas x SNIPES Samba Macha SMU

For the Samba Macha SMU drop, we took the adidas classic to the streets of Berlin—developing the concept and creative direction to capture the new colorways in an authentic urban context. From scouting the perfect locations to reflect real, everyday movement, to overseeing a seamless 360° production, we brought the energy of the new Sambas to life. The result: a video and photo campaign that highlights subtle, refined shades through a lens of unfiltered city style. Effortlessly cool, just like the people who wear them.