For the Deichmann x adidas collaboration featuring Sarah Connor, we created a visual world that feels as real and raw as the artist herself. Set in the high-energy environment of rehearsals, recording studios and backstage moments, the campaign captures Sarah in motion – focused, grounded, and fully present in her element.
The adidas silhouettes become part of the story: worn in the studio, during dance rehearsals, or simply on the move. It’s comfort made visible, with sneakers that support not just every step, but the mindset behind it.
Shot with a mix of cinematic calm and rhythmic cuts, the visuals reflect the pace of a modern life filled with music, movement and intention. A tribute to everyday performance – and the quiet confidence that comes with wearing something that fits just right.