adidas x Deichmann x Sarah Connor

For this production, our agency set out to create more than just a campaign — we created a feeling. Inspired by Sarah Connor’s powerful presence and the deep emotional bond she shares with her fans, we developed a narrative rooted in authenticity, capturing moments both grand and intimate: on stage, in stillness, and in the space between chaos and calm.

At the center of it all stood the adidas Platform — our product hero. Through thoughtful concept and creative direction, we wove the shoe seamlessly into each scene. Whether Sarah was stepping into the spotlight or pausing by the lake, the Platform was there — grounding the look while subtly elevating the atmosphere.

Our production approach emphasized emotion, minimalism, and realness. With 360° project management and production, we brought together a simple fabric backdrop and a flexible outdoor setting that allowed both Sarah and the product to shine. Natural light, soft movement, and purposeful styling created space for genuine moments to unfold.

We played with rhythm and reflection — from slow-motion sequences to freeze frames and handwritten notes — every visual was designed to deepen the connection between artist, audience, and product. This wasn’t just a shoot — it was a visual thank-you, a quiet celebration of energy, gratitude, and style.