adidas x Deichmann – always on

Client
adidas x Deichmann
Year
2023
Client
adidas x Deichmann
Year
2023
Services
CONCEPT
LEAD AGENCY
Creative Direction
360 Projectmanagement & Production

Our “Always On” production for adidas x Deichmann captured the energy of movement, connection, and everyday style — from confident solo moments to playful couple dynamics and authentic family interactions. This multi-format shoot blended full-body looks, on-feet close-ups, and layered laydowns to spotlight the full range of Deichmann’s adidas footwear for women, men, and kids.

 

Services
CONCEPT
LEAD AGENCY
Creative Direction
360 Projectmanagement & Production

Through a strong concept and creative direction, we shaped a visual story that feels dynamic yet grounded — highlighting the bold silhouettes and everyday appeal of styles like the Grand Court for kids, the sporty Ultimashow for men, and the Courts or Hoops 3.0 platforms for women. With 360° project management and production, we ensured a seamless execution across formats and setups, delivering a versatile campaign that celebrates confidence, comfort, and culture in constant motion.