Hervis | adidas TERREX “365 POS”
Client
adidas Terrex
Year
2025
Client
adidas Terrex
Year
2025
Services
CONCEPT
SETDESIGN
PROJECTMANAGEMENT
To elevate the TERREX brand experience at Hervis, adidas introduced a refreshed in-store storytelling approach, merging product, environment, and emotion to help TERREX stand out in a highly competitive multi-brand retail space.
Services
CONCEPT
SETDESIGN
PROJECTMANAGEMENT
neronero led the full POS transformation beginning to end: from the first design concepts to fully produced, tactile POS tools that brought real outdoor authenticity into the store.
Through thoughtful materials, sourcing, logistics, and a seamless rollout across 25 Hervis stores in Austria, Slovenia, and Croatia, we helped TERREX carve out a distinct, premium presence within the retail environment.
