adidas Originals x SNIPES – Run Your Streets

For the adidas Originals x SNIPES “Run Your Streets” campaign, we turned retail spaces into vibrant street-level experiences. To launch the OZWEEGO CELOX SMU, we brought the energy of the streets directly into stores across Cologne, Amsterdam, Berlin, and Paris — blending bold urban design with interactive touchpoints that invited consumers to engage.

Through concept, creative direction, and 360° project management and production, we developed immersive in-store installations featuring motion-activated lights, selfie mirrors, and branded goodie machines. Full-window takeovers and custom visuals amplified the presence of the campaign, while a high-energy community event in Cologne brought the streetwear spirit to life. The result: a retail experience that didn’t just showcase the product — it lived and breathed the streets it was made for.