adidas Originals x SNIPES – Run Your Streets

For the adidas Originals x SNIPES “Run Your Streets” campaign, we turned retail spaces into vibrant street-level experiences. To launch the OZWEEGO CELOX SMU, we brought the energy of the streets directly into stores across Cologne, Amsterdam, Berlin, and Paris, blending bold urban design with interactive touchpoints that invited consumers to engage.

Through concept, creative direction, and 360° project management and production, we developed immersive in-store installations featuring motion-activated lights, selfie mirrors, and branded goodie machines. Full-window takeovers and custom visuals amplified the presence of the campaign, while a high-energy community event in Cologne brought the streetwear spirit to life. The result: a retail experience that didn’t just showcase the product; it lived and breathed the streets it was made for.