adidas Originals x SNIPES – 247 track pant

For the 2021 release of the adidas Originals x SNIPES – 247 Track Pants, we teamed up with two powerhouses in streetwear to craft a visual language that lives and breathes the streets. The concept was clear from the start: bold, effortless style for 24/7 movement.
Our agency led the full creative direction and production — from initial vision to final edits. We spotlighted everyday moments with real edge, blending gritty urban textures with clean, stylized looks to reflect the duality of function and flair.
Shot on location in Berlin, the campaign featured a diverse cast of talent and leaned into natural light, layered fits, and street-level perspectives. The 247 pants weren’t just styled — they were lived in.
The result? A campaign that resonated with the SNIPES community and spoke directly to the new generation of Originals wearers: unapologetic, in motion, and always on.