adidas Originals – enter Ozworld

Client
adidas Originals
Year
2021
Client
adidas Originals
Year
2021
Services
lead agency
concept
Creative Direction
360 Projectmanagement & Production

For the adidas OZWORLD campaign, we brought the spirit of self-expression to the streets — translating the futuristic, digital energy of OZWORLD into a bold, physical reality. Our goal was to reflect the collection’s progressive vibe through a visual narrative that felt authentic, edgy, and unmistakably adidas.

Services
lead agency
concept
Creative Direction
360 Projectmanagement & Production

Through concept, creative direction, and 360° project management and production, we developed and executed a character-driven on-foot shoot that highlighted the bold silhouettes and styling of the OZWORLD footwear line. The focus was on diversity, personality, and movement, featuring real individuals styled to amplify their own identities — with each look telling a unique story.

With a strong blend of art direction, photography, and post-production, we built a visual world that was raw, playful, and built to last. This campaign didn’t just showcase sneakers — it captured the energy of self-expression in motion.

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