adidas Local Originals
LOCAL ORIGINALS is a campaign that captures the creative pulse of Germany’s music and fashion culture — a vision originally developed by SHDW Agency. Our task: to translate that vision into reality through full-service production and 360° project management.
From detailed planning to on-site execution, every stage of the production was carefully managed to ensure a smooth process and powerful outcome. Working across locations in Frankfurt and Munich, we brought to life the stories of talents like Maida and Chelo — authentically captured in their own environments, with visuals that feel both grounded and elevated.
Adidas Originals silhouettes such as the Samba OG and Superstar II were styled into the scenes with editorial precision, enhancing the narrative without overpowering it. Deliverables included full photo series, behind-the-scenes video content, and interviews — published in cultural platforms like ZOO Magazine and Das Wetter. The result is a campaign where original ideas meet flawless execution, turning a creative concept into a tangible, multi-layered brand moment.
