Every detail was intentional. From spatial planning to guest management and show flow, we shaped an environment where jerseys moved beyond merchandise and became expressions of identity, team spirit and street style. By turning models into narrators and integrating the crowd into the show dynamic, we created an experience that blurred the lines between sport, fashion and community.
11teamsports x Nike „Catwalk Of Football“
Client
11 TEAMSPORTS X NIKE
Year
2024
Client
11 TEAMSPORTS X NIKE
Year
2024
Services
CONCEPT
Creative Direction
Locationscouting
Setdesign
Guestmanagement
360 Projectmanagement & Event-Production
In April 2024, we brought fashion and football together under one roof for Catwalk of Football—a bold statement event developed in partnership with Nike and 11Teamsports. Our task: rethink how Federation Jerseys could show up in culture. From the initial concept and creative direction to location scouting, set design and full 360° production, we translated that ambition into a high-impact experience in the raw industrial setting of Kunst Block Balve, Munich.
Services
CONCEPT
Creative Direction
Locationscouting
Setdesign
Guestmanagement
360 Projectmanagement & Event-Production
The journey started with a branded takeover of the venue’s freight elevator—setting the tone before guests even stepped inside. What followed was a curated flow: a laid-back lounge space with music, drinks, and styled jersey displays; a visual language shaped by elevated mannequins and live customisation areas; and finally, the heart of the experience—the catwalk. Designed to mirror the number 11, the dual-surfaced runway (concrete and turf) connected brand, location and concept into one cohesive moment.
